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Why “stop doing it” should be your brand’s social media strategy
Social media is completely saturated, so if you can't follow the proper way to market today, the next best option is to quit. Read on.
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It’s time to tear down the imaginary wall revenue model
In the tech world, you can boil most revenue models down into two simple concepts: Bridges and Walls. Dissecting the two reveals an interesting trend among some of tech's biggest players. The post It’s...
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How to take advantage of print media while it still exists
For many reasons, print media has descended into obscurity, and evolved into digital, but its death is still far off. In the meantime, there are smart ways to use print media to your advantage. The...
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Hacking your own social media accounts: new trend
In light of recent social media hacks of various enterprise accounts, let us look at the magnificent possibilities for brands willing to hack their own social networking profiles. The post Hacking your...
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Startups, stop doing your marketing the easy way
Startups endlessly pore over the quality of their product, but traditionally fail to nail their marketing. By comparing how startups and traditional ad agencies go through the marketing process, a...
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Embrace experiences, not meaningless social interactions
Brands using social media alone without experiential marketing is like offering consumers icing without any cake. Let us examine the evolution of both and why they must be married to produce actual...
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The ad campaign is dead. Long live the ad campaign!
In an era where uncertainty is the only certainty, the state of the ad campaign is in limbo - read on to see if it is dead or revitalized. The post The ad campaign is dead. Long live the ad campaign!...
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A long shadow on short design trends
Flat design with a long shadow is all the rage in design circles right now, but let us take a look at history and at whether or not this is just a fad. The post A long shadow on short design trends...
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How to pitch your tech startup to ad agencies
In order to understand how to pitch your tech startup to ad agencies, you must first understand their priorities and goals, not just assume your tool fixes all that ails them. The post How to pitch...
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